• Recognizes business opportunities
  • Develops strategy, drive, and persistence
  • Reinvention through design

Problem solver:

  • Customer-centered innovation
  • Goal-oriented, data-driven and ROI-focused
  • End-to-end product experience

Needle mover:

  • Top producer in the company
  • Proven performance metrics
  • Leader, from design through execution

Team builder:

  • Provides leadership, motivation, and constructive feedback/critique
  • A strong advocate of Agile project management process: Certified ScrumMaster
  • Designs and promotes UX design pattern to vertical groups


Intuit / January 2021 – Present

  • Developed strategies to expand QuickBooks Online offerings for under-served customers, generating new revenue streams
  • Assessed competition to identify opportunities for promoting QuickBooks Online's value proposition and product-market fit
  • Successfully pitched the strategies and designs to senior leadership, securing funding from the General Manager
  • Provided mentorship to designers


Wish / April 2018 – January 2021

  • Guided and nurtured the design team, directing user research efforts to validate concepts, pain points, and usability flows
  • Presented search feature ideas with qualitative and quantitative data, gaining buy-in from upper management and team members
  • Collaborated with machine learning engineers to establish a baseline and guarantee output quality through user feedback


NerdWallet / May 2016 – December 2017

  • Led design for consumer debt management and personal loan
  • Led and implemented product design and user flow: Shipped 24 releases in last 6 months
  • Conducted user research for insights, behavior patterns, idea validations, and usability
  • Optimized user flows to accelerate revenue growth and user retention
  • Partnered with PMs and stakeholders to shape roadmaps and strategies
  • Applied lean startup and design thinking as a strategy for innovation
  • Led Sketch Storm and Innovation Jam with cross-functional teams
  • Mentored in women's mentorship program in support of the empowerment of others


  • 1000-plus basis point increase on click-through rate with annual 250% revenue growth
  • Highest member acquisition rate among all vertical groups
  • Produced replicable design frameworks adapted by six verticals
  • Singled out by CEO in developing a ship-fast and test-fast culture within the company
  • Built close-knit relationship with engineers

SENIOR PRODUCT DESIGNER (Intuit) / April 2012 – May 2016

  • Developed features to reduce 30-60-90 day drop off and improved user engagement
  • Led new paradigm shift products to expand Mint customer base
  • Leveraged Lean Experience Map to validate ideas
  • Conducted user research to find behavior patterns
  • Prototyped for "next big thing" projects
  • Led brainstorming sessions to gather feedback from collaborative teams
  • Extended product offerings beyond consumers to small business users


  • Mint Wins Webby People's Voice Award
  • Hackathon winner for the Mint budget with a 1-to-1 presentation to CEO and CTO (best idea for Apple Watch)


2009 – Present

  • Worked with CEOs and startups to productize and define overall product experience
  • Created UX flows, wireframes and prototypes for the apps


  • Webby Awards honoree in the real estate category

SENIOR INTERACTIVE & UI DESIGNER / September 2007 – March 2012

  • Responsible for end-to-end experience for microsites
  • Lead designer on major seasonal campaigns
  • Developed templates and style guides for
  • Photo art director for merchandise


Academy of Art University, San Francisco, CA

Bachelor of Fine Arts, emphasis in Computer Arts & New Media

Download Ann Yeh Resume