SUMMARY
Entrepreneurship:
- Recognizes business opportunities
- Develops strategy, drive, and persistence
- Reinvention through design
Problem solver:
- Customer-centered innovation
- Goal-oriented, data-driven and ROI-focused
- End-to-end product experience
Needle mover:
- Top producer in the company
- Proven performance metrics
- Leader, from design through execution
Team builder:
- Provides leadership, motivation, and constructive feedback/critique
- A strong advocate of Agile project management process: Certified ScrumMaster
- Designs and promotes UX design pattern to vertical groups
PRINCIPAL PRODUCT DESIGNER
Intuit / January 2021 – Present
- Developed strategies to expand QuickBooks Online offerings for under-served customers, generating new revenue streams
- Assessed competition to identify opportunities for promoting QuickBooks Online's value proposition and product-market fit
- Successfully pitched the strategies and designs to senior leadership, securing funding from the General Manager
- Provided mentorship to designers
PRINCIPAL PRODUCT DESIGNER
Wish / April 2018 – January 2021
- Guided and nurtured the design team, directing user research efforts to validate concepts, pain points, and usability flows
- Presented search feature ideas with qualitative and quantitative data, gaining buy-in from upper management and team members
- Collaborated with machine learning engineers to establish a baseline and guarantee output quality through user feedback
PRINCIPAL PRODUCT DESIGNER
NerdWallet / May 2016 – December 2017
- Led design for consumer debt management and personal loan
- Led and implemented product design and user flow: Shipped 24 releases in last 6 months
- Conducted user research for insights, behavior patterns, idea validations, and usability
- Optimized user flows to accelerate revenue growth and user retention
- Partnered with PMs and stakeholders to shape roadmaps and strategies
- Applied lean startup and design thinking as a strategy for innovation
- Led Sketch Storm and Innovation Jam with cross-functional teams
- Mentored in women's mentorship program in support of the empowerment of others
Achievement:
- 1000-plus basis point increase on click-through rate with annual 250% revenue growth
- Highest member acquisition rate among all vertical groups
- Produced replicable design frameworks adapted by six verticals
- Singled out by CEO in developing a ship-fast and test-fast culture within the company
- Built close-knit relationship with engineers
SENIOR PRODUCT DESIGNER
Mint.com (Intuit) / April 2012 – May 2016
- Developed features to reduce 30-60-90 day drop off and improved user engagement
- Led new paradigm shift products to expand Mint customer base
- Leveraged Lean Experience Map to validate ideas
- Conducted user research to find behavior patterns
- Prototyped for "next big thing" projects
- Led brainstorming sessions to gather feedback from collaborative teams
- Extended product offerings beyond consumers to small business users
Awards:
- Mint Wins Webby People's Voice Award
- Hackathon winner for the Mint budget with a 1-to-1 presentation to CEO and CTO (best idea for Apple Watch)
UX/UI CONSULTANT
2009 – Present
- Worked with CEOs and startups to productize and define overall product experience
- Created UX flows, wireframes and prototypes for the apps
Awards:
- Webby Awards honoree in the real estate category
SENIOR INTERACTIVE & UI DESIGNER
Walmart.com / September 2007 – March 2012
- Responsible for end-to-end experience for microsites
- Lead designer on major seasonal campaigns
- Developed templates and style guides for Walmart.com
- Photo art director for merchandise
EDUCATION
Academy of Art University, San Francisco, CA
Bachelor of Fine Arts, emphasis in Computer Arts & New Media
Download Ann Yeh Resume