SUMMARY

Entrepreneurship:

• Recognizes business opportunities
• Develops strategy, drive, and persistence
• Reinvention through design

Problem solver:

• Customer-centered innovation
• Goal-oriented, data-driven and ROI-focused
• End-to-end product experience

Needle mover:

• Top producer in the company
• Proven performance metrics
• Leader, from design through execution

Team builder:

• Provides leadership, motivation, and constructive feedback/critique
• A strong advocate of Agile project management process: Certified ScrumMaster
• Designs and promotes UX design pattern to vertical groups

PRINCIPAL PRODUCT DESIGNER

Intuit / January 2021 – Present

• Developed strategies to expand QuickBooks Online offerings for under-served customers, generating new revenue streams
• Assessed competition to identify opportunities for promoting QuickBooks Online's value proposition and product-market fit
• Successfully pitched the strategies and designs to senior leadership, securing funding from the General Manager
• Provided mentorship to designers

PRINCIPAL PRODUCT DESIGNER

Wish / April 2018 – January 2021

• Guided and nurtured the design team, directing user research efforts to validate concepts, pain points, and usability flows
• Presented search feature ideas with qualitative and quantitative data, gaining buy-in from upper management and team members
• Collaborated with machine learning engineers to establish a baseline and guarantee output quality through user feedback

PRINCIPAL PRODUCT DESIGNER

NerdWallet / May 2016 – December 2017

• Led design for consumer debt management and personal loan
• Led and implemented product design and user flow: Shipped 24 releases in last 6 months
• Conducted user research for insights, behavior patterns, idea validations, and usability
• Optimized user flows to accelerate revenue growth and user retention
• Partnered with PMs and stakeholders to shape roadmaps and strategies
• Applied lean startup and design thinking as a strategy for innovation
• Led Sketch Storm and Innovation Jam with cross-functional teams
• Mentored in women's mentorship program in support of the empowerment of others

Achievement:

• 1000-plus basis point increase on click-through rate with annual 250% revenue growth
• Highest member acquisition rate among all vertical groups
• Produced replicable design frameworks adapted by six verticals
• Singled out by CEO in developing a ship-fast and test-fast culture within the company
• Built close-knit relationship with engineers

SENIOR PRODUCT DESIGNER

Mint.com (Intuit) / April 2012 – May 2016

• Developed features to reduce 30-60-90 day drop off and improved user engagement
• Led new paradigm shift products to expand Mint customer base
• Leveraged Lean Experience Map to validate ideas
• Conducted user research to find behavior patterns
• Prototyped for "next big thing" projects
• Led brainstorming sessions to gather feedback from collaborative teams
• Extended product offerings beyond consumers to small business users

Awards:

• Mint Wins Webby People's Voice Award
• Hackathon winner for the Mint budget with a 1-to-1 presentation to CEO and CTO (best idea for Apple Watch)

UX/UI CONSULTANT

2009 – Present

• Worked with CEOs and startups to productize and define overall product experience
• Created UX flows, wireframes and prototypes for the apps

Awards:

• Webby Awards honoree in the real estate category

SENIOR INTERACTIVE & UI DESIGNER

Walmart.com / September 2007 – March 2012

• Responsible for end-to-end experience for microsites
• Lead designer on major seasonal campaigns
• Developed templates and style guides for Walmart.com
• Photo art director for merchandise

EDUCATION

Academy of Art University, San Francisco, CA

Bachelor of Fine Arts, emphasis in Computer Arts & New Media


Download Ann Yeh Resume