SUMMARY

Entrepreneurship:

  • Recognizes business opportunities
  • Develops strategy, drive, and persistence
  • Reinvention through design

Problem solver:

  • Customer-centered innovation
  • Goal-oriented, data-driven and ROI-focused
  • End-to-end product experience

Needle mover:

  • Top producer in the company
  • Proven performance metrics
  • Leader, from design through execution

Team builder:

  • Provides leadership, motivation, and constructive feedback/critique
  • A strong advocate of Agile project management process: Certified ScrumMaster
  • Designs and promotes UX design pattern to vertical groups

PRINCIPAL PRODUCT DESIGNER

Wish / APR 2018 – Present


  • Leads the design team, drives user research effort to valid concepts, pain points, and usability flows
  • Pitched search feature ideas and got buy-in from upper management to team members with qualitative and quantitative data
  • Partnered with machine learning engineers to establish a baseline and provide user feedback to secure the output quality
  • Mentors designers

PRINCIPAL PRODUCT DESIGNER

NerdWallet / May 2016 – DEC 2017


  • Led design for consumer debt management and personal loan
  • Led and implemented product design and user flow: Shipped 24 releases in last 6 months
  • Conducted user research for insights, behavior patterns, idea validations, and usability
  • Optimized user flows to accelerate revenue growth and user retention
  • Partnered with PMs and stakeholders to shape roadmaps and strategies
  • Applied lean startup and design thinking as a strategy for innovation
  • Led Sketch Storm and Innovation Jam with cross-functional teams
  • Mentored in women's mentorship program in support of the empowerment of others

Achievement:

  • 1000-plus basis point increase on click-through rate with annual 250% revenue growths
  • Highest member acquisition rate among all vertical groups
  • Produced replicable design frameworks adapted by six verticals
  • Singled out by CEO in developing a ship-fast and test-fast culture within the company
  • Built close-knit relationship with engineers

SENIOR PRODUCT DESIGNER

Mint.com (Intuit) / April 2012 – May 2016


  • Developed features to reduce 30-60-90 day drop off and improved user engagement
  • Led new paradigm shift products to expand Mint customer base
  • Leveraged Lean Experience Map to validate ideas
  • Conducted user research to find behavior patterns
  • Prototyped for "next big thing" projects
  • Led brainstorming sessions to gather feedback from collaborative teams
  • Extended product offerings beyond consumers to small business users

Awards:

  • Mint Wins Webby People's Voice Award
  • Hackathon winner for the Mint budget with a 1-to-1 presentation to CEO and CTO (best idea for Apple Watch)

UX/UI CONSULTANT

2009 – Present


  • Worked with CEOs and startups to productize and define overall product experience
  • Created UX flows, wireframes and prototypes for the apps

Awards:

  • Webby Awards honoree in the real estate category

SENIOR INTERACTIVE & UI DESIGNER

Walmart.com / September 2007 – March 2012


  • Responsible for end-to-end experience for microsites
  • Lead designer on major seasonal campaigns
  • Developed templates and style guides for Walmart.com
  • Photo art director for merchandise

UX/UI DESIGNER

Red Herring / March 2005 – April 2007


  • Developed conference sites, from conception to completion
  • Coded web pages in HTML and CSS
  • Designed visualization for conference brochures and on-site materials, from start to printouts


EDUCATION

Academy of Art University, San Francisco, CA

Bachelor of Fine Arts, emphasis in Computer Arts & New Media


Download Ann Yeh Resume