Change the existing paradigm from the “Expedia” of loans to the “Kayak” of loans: One-stop shopping with five-minute pre-qualification. Redesign the data information for seamless apple-to-apple comparison for loan products on mobile devices.
User pain points
- I need a more efficient way to compare all of my options to determine my lowest affordable rate.
- I don't have time to fill in application forms from different lenders.
- I want to see if I qualify for a personal loan without impacting my credit score.
End-to-end flow map
End-to-end user testings
Asked users to rate current end-to-end flow (1 to 10 scale) so we understand what works, what doesn’t work, and what is missing.
User testing takeaway (estimate offer page)
After user research, we identified user's pain points and business opportunities.
Lean experiment map
The map allowed us to document various experiments and share iteration feedback about what has been shipped and what insights were learned.