Get out of personal debt.
80% of Americans are drowning under financial burdens. Getting out of debt is the No. 1 financial goal. Solving the problem is the best way to acquire and re-engage users.
NerdWallet is the go-to app for individuals with debt. People in debt often feel insecure. We want to give financial control back to users by offering clarity about their cash flow. Once we take users out of the financial downward spiral, we provide a sustainable effort to reduce their interest and, ultimately, their debt.
Worked along with PM and research and engaged in strategic planning, interaction design, and visual design.
Debt goal has more than 8% acquisition rate compared with other goals.
Qualify for the lowest possible rate for a personal loan.
Increase revenue from funded personal loans.
Change the existing paradigm from the “Expedia” of loans to the “Kayak” of loans: One-stop shopping with five-minute pre-qualification. Redesign the data information for seamless apple-to-apple comparison for loan products on mobile devices.
Worked alongside PM and research to develop a strategic plan, interaction design, and visual design.
Multiple releases since 2016.
1000-plus basis point increase on click-through rate with annual 250% revenue growth.
Provide a personalized financial experience to manage my money.
Users will complete the first time user experience and add a name and at least one bank account.
First Time Use module which is geared to start a personal conversation and help users get started; Financial Snapshot module that highlights key financial indicators that users are interested in; Activity updates help users to plan their money better.
Strategic planning, interaction design, and visual design.
5% of users completed add bank accounts in 30 days.